Back to the Pyramids – A Classic Craft Beer Gets a Makeover


Pyramid Breweries new packaging

Your favorite beer may have just gotten a makeover. To those wandering the suds store in vain searching for those classic pyramid-sporting, Tintin-esque brews, listen up: Pyramid Hefeweizen will henceforth be known as Haywire Hefeweizen (above left), and Pyramid Apricot Ale is now Audacious Apricot Ale. Pyramid Breweries, America's11th largest brewing company and fifth largest craft brewer, justannounced this "revitalized brand positioning," and we're pretty surprised by the assertive redesign. 

http://www.slashfood.com/2009/04/24/pyramid-breweries-rebrands-top-beers/

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