Turn Superstition to Marketing Gold


If you asked someone to list a few factors that impact business performance, paraskevidekatriaphobia–fear of Friday the 13th–probably wouldn’t show up on the list. But perhaps it should. A reported 9 percent of Americans are paraskevidekatriaphobics, and studies show that $800 million to $900 million in business revenue is lost on that ominous date.

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