Torres goes green with reduced bottle size


This may prove to be an interesting trend.  The packaging used in wine industry is extremely wasteful because of the huge size of productions and the short of life of this product.  17% less emission for a maker of 18.7 million bottles is a great improvement not only for the environment but also for the economy.  I personally think that since the bulk of what is poured as house wines in restaurants are made up of specific inexpensive wines, they should be produced in bag-in-box format and bars should have some kind of system similar to beer dispensers to deliver them.  It sounds weird and tacky but once this system is developed and established, it is not only great for profitability but also for the environment.  And my favorite part is every drop that comes out of a bag-in-box is as fresh as a new bottle that just opened.  That is a huge improvement over house wine from individual bottles that sit open.  The life of such open bottle is three days without using gas or vacuum to preserve it.  The bottles can still be used for wines that sell less but what sells in volumes should come out of bag-in-box.  In California, house Chardonnay, Pinot Grigio, Merlot, and Zinfandel are sold in large enough quantities in restaurants to have some bulk-dispense method.  I am sure some establishments can get away with Pinot Noir and Cabernet Sauvignon being poured from a box but may not work for everyone.  The wine producers will benefit hugely also because the lower cost of wine by the glass makes for a consistent consumer-base resistant to the economic changes.  

Bodegas Torres aims to lessen its carbon footprint by reducing the weight of its bottles used in wines such as Sangre de Toro and Viña Sol.

The company produces 18.7m Burgundy-shaped bottles per year, and in reducing their weight by 16.67%, will reduce the carbon emissions produced in making the bottles by the same amount. 

Each gram of glass taken off the bottle weight will result in an equal reduction in carbon dioxide emissions released into the atmosphere. 

Lightening the bottles will also lessen the amount of C02 emissions from the vehicles used to transport the wines. 

Bottled at the end of May and destined for the European and American markets, Viña Sol 2008 is the first wine to be released in the new lighter bottles. 

Torres is also set to reduce the weight of its Bordeaux-shaped bottles, of which 5.1m are produced annually. 


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: