If You Could See Google Street View In Video, It Would Look Like YellowBird



Yellowbird sounds like an interesting new technology that we really do not need. I guess the trick was new things have to be made until some become useful and consumerism drives the great movement to create new things. That is one way to look at what takes place. The massive chaos that becomes the lives of the consumers is another way to look at the progress.


Over the past few years we’ve seen 3-D panoramic photographs become popular on the Web. These are photos taken with special 360-degree cameras and stitched together to mimic the experience of moving through space. If you’ve ever used the Google Street View feature in Google Maps, you know what a 3-D still photo looks like. But what if Google Street View used video instead of still photos? You’d end up with YellowBird.

YellowBird is a startup in the Netherlands which has developed its own interactive 3-D video technology, including a 360-degree video camera, software to take the data captured by the camera and stitch it together, and a video player that allows anyone to navigate the video by dragging their mouse around. I’ve embedded an example video below. The controls can sometimes be a little overly sensitive, but you’ll get the idea. It is a much better experience than navigating through still photos.

The startup wants to custom develop 3-D immersive videos for marketing campaigns, and that is probably a good way to make money right now. But eventually it might be better off creating a platform so that anyone can make similar videos with standard off-the shelf cameras and software.


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