Posts Tagged ‘Psychology’

Atheists Are the Most Mistrusted Group: They Are Evil and Immoral!


Obama was a big mistake! More and more people realize this everyday


from The Essential Read by Gad Saad, Ph.D.
Some of you might remember Mr. Obama’s inauguration speech wherein he made an explicit reference to non-believers. Apparently, this was the first instance where an incoming American president has formally recognized the existence of this group of Americans (which incidentally includes the great majority of intellectuals, scientists, and philosophers). Does this imply that atheists are now largely accepted within the greater American society? Are they respected for their non-belief in imaginary narratives of invisible deities? Regrettably, the answer is an emphatic no!

In a recent article published in the American Sociological Review, Penny Edgell, Joseph Gerteis, and Douglas Hartmann reported their findings, on how atheists are perceived, based on data from a national survey. To the question, “This group does not at all agree with my vision of American society,” ten groups were listed as options: religious groups (Muslims, conservative Christians, Jews), racial groups (Hispanics, Asian Americans, African Americans, and White Americans), homosexuals, recent immigrants, and atheists. By far, the most “detested” group were the atheists. To the question, “I would disapprove if my child wanted to marry a member of this group,” eight of the latter groups were included (homosexuals and recent immigrants were excluded). Again, the least desired group were the atheists. This might be one of the saddest scientific findings that I have ever read.

Hey, Francis Crick, James Watson, Albert Einstein, Richard Feynman, Sigmund Freud, Alfred Kinsey, Linus Pauling, Steven Pinker, Noam Chomsky, Ivan Pavlov, Carl Sagan, Oliver Sacks, Steven Weinberg, Bertrand Russell, Jean-Paul Sartre, Albert Camus, Jacque Monod, David Hume, John Stuart Mill, Friedrich Nietzsche, Karl Popper, Emile Durkheim, and Herbert Simon: You are all unfit to date my daughter. Yes, you are all great scientists, philosophers, and literary giants. It is indeed true that many of you are Nobel laureates. However, you are eliminated from contention, as you are all godless atheists. Sorry I cannot trust Satan’s helpers with my daughter. I would much prefer an unemployed man who has otherwise accepted the Lord in his heart. Should the classic Guess Who’s Coming to Dinner (1967) be remade, the “shocking” guest will no longer be a highly accomplished, educated, and sophisticated black man (Sidney Poitier) but a highly accomplished, educated, and sophisticated atheist.

Think about it for a moment. Suppose that we had an extraordinarily accomplished would-be President who proclaimed her atheism. Let us assume that this person is a great orator; a righteous person with great personal integrity; a speaker of four languages; and a Nobel laureate. If she were to declare that she does not believe in the existence of a “celestial dictator” (to borrow the term from the remarkable Christopher Hitchens), she would be automatically deemed unfit to serve in political office and/or to date your son. Nobel Prize, Schmobel Prize. If she does not believe in one of the fairy tales (even though these conflict and contradict one another), she is not to be trusted, as Satan undoubtedly possesses her. She is probably immoral and evil. Let us exorcise the demon spirits out of her. Let us pray for her lost soul as a means of hopefully averting her from burning in the eternal fires of hell. You might have detected my sarcasm here however this dreadful set of reactions is rooted in an all-too-common anti-atheist reality.

Frankly, it is both sad and astonishing that in the 21st century, the populace of the most advanced civilization in history can still hold such backward views. The greatest intellectual framework that the human intellect has ever generated is the scientific method. On so many levels, it has freed us from the shackles of barbaric, divisive, and infantile superstition. Yet, all presidential candidates parade their faiths (even the closeted atheist Obama) as though it were a virtue to believe in virgin births, burning bushes, and flying horses.


The Aggregator That Newspapers Like


Newspapers are getting better and better at the online business and will find an edge to win their niche back. The industry has found a new medium and the old is threatened but the principles of operation are the same. The change process is inevitable and media will find ways to beat the new technology and stay alive.


August 3, 2009 · Filed Under Business Bytes
While some media organizations have objected to aggregation and even fought it legally, others are embracing it, and one company that is working closely with media organizations is Daylife, which powers aggregation for USA Today, The Washington Post, NPR and the New York Post. And now the company is looking outside news organizations.
The New York Observer reports:
Daylife is also transitioning its focus from traditional media companies to brands and advertisers. Every organization seems to need an online presence that keeps up with thereal-time Web. Hiring a blogger to write a few posts isn’t enough anymore (or perhaps not in the budget).

Whether a sports brand is looking for bios on baseball players or a pet store needs the latest articles on puppy nutrition, Daylife plans to be the go-to data aggregator for hire.

5 Ways to Connect with Customers and Buyers


This is good for some of us but the advice is general and heard again.

I’d like to point out a business owner who is living much of the advice I’m writing in this column relating to sales and marketing. Tina Hill of Kidzsack is a mom-preneur and inventor, and she’s using many different ways to connect with customers as well as buyers.

Previously Hill was a fashion designer, and after time out of the workforce, she was inspired to create Kidzsack because her kids needed a product like it. She also wanted an outlet for her creativity. Hill created Kidzsack, an “eco-friendly backpack and a craft project for kids.”

In order to sell her product, Tina has to reach business owners and merchandisers. She’s taken to doing much of her own promotion and marketing herself in different ways from online to the phone to in-person networking. Using Tina as a model, here are 5 ways (plus a bonus way) you can promote your start up business more effectively – and obtain sales in the process.

Connect online
One of Hill’s key tools is LinkedIn. When she got an order from a Zoo, she went on LinkedIn and connected to the rep, and then worked creating a relationship. Recently she sent him a message, and he bought a new order of products. Hill also sells to resorts, so she joined several resort professionals discussion groups. There she found and connected to resort buyers, which directly led to sales. When gave Kidzsack a “Best Vacation Product Award” Hill put up a press release under the news topic in several of her groups. Buyers got right back to her. Her advice: “Use Groups and reach out to members as a way to find buyers who wouldn’t know the product otherwise.”

Find Writers and Bloggers interested in Your Industry
To help promote her product to end customers, Hill often reaches out directly to Bloggers who cover kid products. Hill told me “A lot of people read blogs and they shouldn’t be underestimated…one person reads it and then tells two people who then tell three…and so on.” Clearly she understands the power of social sharing, and how blogs and other online platforms encourage readers to share content, which can lead to sales.
Another good place to find writers? Watch the “Help a Reporter” list. I sourced this article via that list.

Pick up the phone
Tina said “Cold Calling is old fashioned but it’s still the No. 1 way I’ve been getting my sales. People still like dealing with people directly and developing a relationship on the phone and not just by e-mail. E-mail is great for follow ups but I always make an initial first call.” I ran that by the “Queen of Cold Calling” Wendy Weiss and she agreed. “Cold calling works. The number one mistake that most cold callers make is to not prepare effectively for their calls. It’s a myth to say that cold calling is a numbers game–it’s not. Cold calling is a preparation, strategy and skills game.”

Find people in person
So often, we know someone who knows someone who can help us, but we don’t work our network effectively. Tina sent an email to hundreds of friends and contacts asking for help getting her on TV. “Talk with your friends because everyone knows someone. I reached out to friends and asked ‘Who knows someone on TV’? A really good friend knew an anchor on CBS, and they used Kidzsack for their’EcoFriendly must-have products.’ “

Have an Effective Website
Hill’s website has everything that’s needed to find out more about her product, and she says people look at it first, before they contact her. While it is a good site, I’ll take a writer’s prerogative to suggest a few improvements. The “Where to Find Us” tab on the site is trying to be 3 pages in one. It is acting as the “News” page for the site, the “Where to Buy” for retail, and the “How to Contact a Sales Rep” page, and in doing so it is too busy. Tina would be better off having a “Where to Find Us” page that is for consumers, segmented by State and then Town so it is a bit easier to find the product. The other items deserve their own pages too, so News could show on the “About” page. There also should be a clear link on the home page for wholesale buyers to contact Kidzsack.

Use Online Sites to get Business Support
In addition to reading this column (Thanks) Tina uses small business owner and because “they give tips, have discussions, and help in every way possible. I have made friends on these social networks that have helped me with leads as well as product liability insurance advice (reducing my costs significantly).” Mommy Millionaire got her four or five good friends from the website, and they’ve helped her shape her business. There are community sites like these for many industries. Use your search engine to find one and become involved.

Cognitive Computing Project Aims to Reverse-Engineer the Mind

By Priya Ganapati          Feb 06, 2009

Imagine a computer that can process text, video and audio in an instant, solve problems on the fly, and do it all while consuming just 10 watts of power.
It would be the ultimate computing machine if it were built with silicon instead of human nerve cells.
Compare that to current computers, which require extensive, custom programming for each application, consume hundreds of watts in power, and are still not fast enough. So it’s no surprise that some computer scientists want to go back to the drawing board and try building computers that more closely emulate nature.
“The plan is to engineer the mind by reverse-engineering the brain,” says Dharmendra Modha, manager of the cognitive computing project at IBM Almaden Research Center.
In what could be one of the most ambitious computing projects ever, neuroscientists, computer engineers and psychologists are coming together in a bid to create an entirely new computing architecture that can simulate the brain’s abilities for perception, interaction and cognition. All that, while being small enough to fit into a lunch box and consuming extremely small amounts of power.
The 39-year old Modha, a Mumbai, India-born computer science engineer, has helped assemble a coalition of the country’s best researchers in a collaborative project that includes five universities, including Stanford, Cornell and Columbia, in addition to IBM.
The researchers’ goal is first to simulate a human brain on a supercomputer. Then they plan to use new nano-materials to create logic gates and transistor-based equivalents of neurons and synapses, in order to build a hardware-based, brain-like system. It’s the first attempt of its kind.
In October, the group bagged a $5 million grant from Darpa — just enough to get the first phase of the project going. If successful, they say, we could have the basics of a new computing system within the next decade. 
“The idea is to do software simulations and build hardware chips that would be based on what we know about how the brain and how neural circuits work,” says Christopher Kello, an associate professor at the University of California-Merced who’s involved in the project.
Computing today is based on the von Neumann architecture, a design whose building blocks —  the control unit, the arithmetic logic unit and the memory — is the stuff of Computing 101. But that architecture presents two fundamental problems: The connection between the memory and the processor can get overloaded, limiting the speed of the computer to the pace at which it can transfer data between the two. And it requires specific programs written to perform specific tasks.
In contrast, the brain distributes memory and processing functions throughout the system, learning through situations and solving problems it has never encountered before, using a complex combination of reasoning, synthesis and creativity.
“The brain works in a massively multi-threaded way,” says Charles King, an analyst with Pund-IT, a research and consulting firm. “Information is coming through all the five senses in a very nonlinear fashion and it creates logical sense out of it.”
The brain is composed of billions of interlinked neurons, or nerve cells that transmit signals. Each neuron receives input from 8,000 other neurons and sends an output to another 8,000. If the input is enough to agitate the neuron, it fires, transmitting a signal through its axon in the direction of another neuron. The junction between two neurons is called a synapse, and that’s where signals move from one neuron to another.

“The brain is the hardware,” says Modha, “and from it arises processes such as sensation, perception, action, cognition, emotion and interaction.” Of this, the most important is cognition, the seat of which is believed to reside in the cerebral cortex.

The structure of the cerebral cortex is the same in all mammals. So researchers started with a real-time simulation of a small brain, about the size of a rat’s, in which they put together simulated neurons connected through a digital network. It took 8 terabytes of memory on a 32,768-processor BlueGene/L supercomputer to make it happen.

The simulation doesn’t replicate the rat brain itself, but rather imitates just the cortex. Despite being incomplete, the simulation is enough to offer insights into the brain’s high-level computational principles, says Modha.

The human cortex has about 22 billion neurons and 220 trillion synapses, making it roughly 400 times larger than the rat scale model. A supercomputer capable of running a software simulation of the human brain doesn’t exist yet. Researchers would require at least a machine with a computational capacity of 36.8 petaflops and a memory capacity of 3.2 petabytes — a scale that supercomputer technology isn’t expected to hit for at least three years.

While waiting for the hardware to catch up, Modha is hoping some of the coalition’s partners inch forward towards their targets.

Software simulation of the human brain is just one half the solution. The other is to create a new chip design that will mimic the neuron and synaptic structure of the brain.

That’s where Kwabena Boahen, associate professor of bioengineering at Stanford University, hopes to help. Boahen, along with other Stanford professors, has been working on implementing neural architectures in silicon.

One of the main challenges to building this system in hardware, explains Boahen, is that each neuron connects to others through 8,000 synapses. It takes about 20 transistors to implement a synapse, so building the silicon equivalent of 220 trillion synapses is a tall order, indeed.

“You end up with a technology where the cost is very unfavorable,” says Boahen. “That’s why we have to use nanotech to implement synapses in a way that will make them much smaller and more cost-effective.”

Boahen and his team are trying to create a device smaller than a single transistor that can do the job of 20 transistors. “We are essentially inventing a new device,” he says.

Meanwhile, at the University of California-Merced, Kello and his team are creating a virtual environment that could train the simulated brain to experience and learn. They are using the Unreal Tournament videogame engine to help train the system. When it’s ready, it will be used to teach the neural networks how to make decisions and learn along the way.

Modha and his team say they want to create a fundamentally different approach. “What we have today is a way where you start with the objective and then figure out an algorithm to achieve it,” says Modha.

Cognitive computing is hoping to change that perspective. The researchers say they want to an algorithm that will be capable of handling most problems thrown at it.

The virtual environment should help the system learn. “Here there are no instructions,” says Kello. “What we have are basic learning principles so we need to give neural circuits a world where they can have experiences and learn from them.”

Getting there will be a long, tough road. “The materials are a big challenge,” says Kello. “The nanoscale engineering of a circuit that is programmable, extremely small and that requires extremely low power requires an enormous engineering feat.”

There are also concerns that the $5 million Darpa grant and IBM’s largess — researchers and resources–while enough to get the project started may not be sufficient to see it till end.

Then there’s the difficulty of explaining that mimicking the cerebral cortex isn’t exactly the same as recreating the brain. The cerebral cortex is associated with functions such as thought, computation and action, while other parts of the brain handle emotions, co-ordination and vital functions.

Link to Original Article

These researchers haven’t even begun to address simulating those parts yet.

Reinvent Wheel? Blue Room. Defusing a Bomb? Red Room.


Published: February 5, 2009

Trying to improve your performance at work or write that novel? Maybe it’s time to consider the color of your walls or your computer screen.

If a new study is any guide, the color red can make people’s work more accurate, and blue can make people more creative.

In the study, published Thursday on the Web site of the journal Science, researchers at the University of British Columbia conducted tests with 600 people to determine whether cognitive performance varied when people saw red or blue. Participants performed tasks with words or images displayed against red, blue or neutral backgrounds on computer screens.

Red groups did better on tests of recall and attention to detail, like remembering words or checking spelling and punctuation. Blue groups did better on tests requiring imagination, like inventing creative uses for a brick or creating toys from shapes.

“If you’re talking about wanting enhanced memory for something like proofreading skills, then a red color should be used,” said Juliet Zhu, an assistant professor of marketing at the business school at the University of British Columbia, who conducted the study with Ravi Mehta, a doctoral student.

But for “a brainstorming session for a new product or coming up with a new solution to fight child obesity or teenage smoking,” Dr. Zhu said, “then you should get people into a blue room.”

The question of whether color can color performance or emotions has fascinated scientists, not to mention advertisers, sports teams and restaurateurs.

In a study on Olympic uniforms, anthropologists at Durham University in England found that evenly matched athletes in the 2004 Games who wore red in boxing, tae kwon do, Greco-Roman wrestling and freestyle wrestling defeated those wearing blue 60 percent of the time. The researchers suggested that red, for athletes as for animals, subconsciously symbolizes dominance.

Effects that were perhaps similarly primal were revealed in a 2008 study led by Andrew Elliot of the University of Rochester. Men considered women shown in photographs with red backgrounds or wearing red shirts more attractive than women with other colors, although not necessarily more likeable or intelligent.

Then there was the cocktail party study, in which a group of interior designers, architects and corporate color scientists built model rooms decorated as bars in red, blue or yellow. They found that more people chose the yellow and red rooms, but that partygoers in the blue room stayed longer. Red and yellow guests were more social and active. And while red guests reported feeling hungrier and thirstier than others, yellow guests ate twice as much.

Experts say colors may affect cognitive performance because of the moods they engender.

“When you feel that the situation you are in is problematic,” said Norbert Schwarz, a psychology professor at the University of Michigan, “you are more likely to pay attention to detail, which helps you with processing tasks but interferes with creative types of things.”

By contrast, Dr. Schwarz said, “people in a happy mood are more creative and less analytic.”

Many people link red to problematic things, like emergencies or X’s on failing tests, experts say. Such “associations to red — stop, fire, alarm, warning — can be activated without a person’s awareness, and then influence what they are thinking about or doing,” said John A. Bargh, a psychology professor at Yale University. “Blue seems a weaker effect than red, but blue skies, blue water are calm and positive, and so that effect makes sense too.”

Still, Dr. Schwarz cautioned, color effects may be unreliable or inconsequential. “In some contexts red is a dangerous thing, and in some contexts red is a nice thing,” he said. “If you’re walking across a frozen river, blue is a dangerous thing.”

Indeed, Dr. Elliot of the University of Rochester said blue’s positive emotional associations were considered less consistent than red’s negative ones.

It might also matter whether the color dominates someone’s view, as on a computer screen, or is only part of what is seen. Dr. Elliot said that in the Science study, brightness or intensity of color — not just the color itself — might have had an effect.

Some previous cognitive studies found no effect from color, although some used mostly pastels or less distinctive tasks. One found that students taking tests did better on blue paper than on red, but Dr. Schwarz said the study used depressing blue and upbeat red.

The Science study’s conclusion that red makes people more cautious and detail-oriented coincides with Dr. Elliot’s finding that people shown red test covers before I.Q. tests did worse than those shown green or neutral colors. And on a different test, people with red covers also chose easier questions. I.Q. tests require more problem-solving than Dr. Zhu’s memory and proofreading questions.

When Dr. Zhu’s subjects were asked what red or blue made them think of, most said that red represented caution, danger or mistakes, and that blue symbolized peace and openness. Subjects were quicker to unscramble anagrams of “avoidance related” words like “danger” when the anagrams were on red backgrounds, and quicker with anagrams of positive, “approach related” words like “adventure” when they were on blue backgrounds.

The study also tested responses to advertising, finding that advertisements listing product details or emphasizing “avoidance” actions like cavity prevention held greater appeal on red backgrounds, while ones using creative designs or emphasizing positive actions like “tooth whitening” held more appeal on blue.

When the participants were asked if they believed red or blue would improve performance, most said blue for both detail-oriented and creative tasks. Maybe, Dr. Zhu said, that is because more people prefer blue.

The study did not involve different cultures, like China, where red symbolizes prosperity and luck. And it said nothing about mixing red and blue to make purple.


For what it’s worth, many newsroom walls at The New York Times are bright tomato-soup red. The newspaper’s facilities department says there are no blue rooms in the place.